Monthly Archives: May 2009

Google Wave and The Future of Publishing

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While those in the writing world have been focusing on BEA in New York this weekend, the Google I/O Developer Conference was taking place on the opposite end of the country in San Francisco. These are rather unrelated events, unless you pay attention to what Google Wave will offer when it is released later this year.

“What is Google Wave?”, you ask. I’ll let their own presentation speak for itself. See below, but heed the warning, it’s 1 hour and 20 minutes long. There’s also a great post over at Mashable that’s worth reading.

If you’re not likely to watch the whole thing, let me give you some highlights.

  1. Live translation in 40 languages, as you type.
  2. Search, including Twitter search
  3. Document Sharing/Word processing
  4. E-mail
  5. Instant messaging
  6. Twitter
  7. Embedding into blogs
  8. Social Networks (i.e. Facebook)

It’s basically a conglomeration of all of your favorite web applications, but on steroids.

So what does this translate to for the publishing industry?

This is where it gets interesting.

Wave will allow people (authors) to collaborate on documents/emails/blogs/microblogging and keep it organized. You break it apart, mash it with other waves, and readers can replay the course of events if they’ve come in late in the game and want to see what has occurred over time. With the move to an electronic medium for books, novels can now become living documents that authors can update at will.

So what would this book look like?

In electronic form, it could do the following

  • It gives authors and readers a direct line of communication. Readers can give feedback/comments on any part of the book. Do they want to know more about a character? Do they absolutely hate how that character died?
  • Authors can comment on particular sections and/or links/content of interest. And {gasp} authors could make changes to the novel.
  • Imagine downloading a Wave-based novel onto your Sony Reader or your Kindle (or any other device) and instantly getting those comments/changes seamlessly. NOTE: this also integrates with Android, Google’s operating system for mobile devices. And imagine providing your own comments as you read. (Just think of what reviewers and editors could do with this.)
  • You can insert elements into the Wave. For nonfiction, this has huge implications since authors can update their books as new information/research becomes available. For fiction works, you can draw the readers in with images, videos, links, or for those SF/F fans, games! As an author, if you sell the gaming rights later, you can insert the links or the games themselves into the Wave at a later date without having to be concerned.
  • Imagine opening yourself up, as a writer, to writing/editing LIVE! an hour a week for your readers to see the process. And you can let them give you feedback as you do it.
Does this seem a little overwhelming? Perhaps there will be a new role for publishers as the Digital Concierge for authors, so they can focus on content.

I don’t know about you, but I believe there are big changes coming for publishing. I watched a video of Mike Shatzkin speaking at BEA 2009 and I think the man is brilliant and bang on.

So brace yourself, the Wave is coming. It’s going to bring together two worlds that I love in new and exciting ways: books and technology. And I intend to surf it for all it’s worth.

Swaminarayan Mandir – Toronto

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Since last July when they opened the doors at the Swaminarayan Mandir in Toronto, I’ve been wanting to go. This is something I would really like to share with my boys (when I think they’re old enough to appreciate it), both from an architectural perspective as well as a spiritual one. Carved in India and assembled in Canada, it is a true wonder that now sits in North America. There is great serenity and peace to places like these and it’s an honour to have one so close to home.

Below is a virtual tour from the Swaminarayan Mandir web site. It requires Quicktime.

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Also, here is a video from the Toronto Star from the Doors Open tour.

T-Mobile – Viral Marketing at its Finest

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I won’t speak to the type of technology that T-Mobile uses for their WiFi network (HSDPA), although I work with it regularly, in addition to their competitors (CDMA). This is about their viral marketing and the use of social networks to accomplish it.

First, they pulled off an amazing stunt at Liverpool Street Station on January 15th, 2009:

Then they posted on Youtube on April 26th that they would be having another event and invited people to come.

Then there was the actual event itself at Trafalgar Square on April 30, 2009.

This is brilliant and the use of social networks to pull it off and promote their product is ingenious. Now why can’t I see this kind of thing in Toronto??!